A Greener Thread: Inside The Kover Co’s Commitment to Sustainable Luxury
- Hamiz Omair
- Jul 8
- 3 min read
Written and Edited by The Kover Co
In a world where environmental responsibility is no longer optional, luxury must evolve. At The Kover Co., we believe that refinement and responsibility are not at odds — they must coexist. Our commitment to sustainability is not a feature. It is part of our DNA.
Luxury, by definition, is rare, thoughtful, and timeless. It is never rushed, never wasteful. It does not follow trends — it sets enduring standards. That is the philosophy that guides every rug we create: from sourcing cruelty-free wool to transforming recycled materials into tactile poetry, our pieces are deeply beautiful, remarkably durable, and ethically made.
As a heritage rug manufacturer with a forward-thinking lens, we invite you to explore how our materials and methods set a new benchmark for sustainable, luxurious living.
Transforming Waste into WonderPlastic, often synonymous with excess, finds new meaning when reimagined with purpose. At The Kover Co., we use recycled PET yarn — derived from post-consumer plastic bottles — to craft rugs that embody beauty, resilience, and environmental stewardship.
PET yarn replicates the softness of wool while offering durability and moisture resistance. It is UV-stable, ideal for sunlit interiors or outdoor settings, and exceptionally low maintenance — perfect for high-traffic areas. Each PET-based rug diverts hundreds of plastic bottles from landfills, rewriting the story of waste into one of warmth and refinement.
Ethical Elegance Begins at the SourceThe world’s finest fibres deserve to be sourced with dignity. That is why we work solely with certified cruelty-free farms and cooperatives that honour humane practices and centuries-old traditions.
From the open pastures of New Zealand to the high-altitude plains of Central Asia, our wool, alpaca, mohair, and cashmere are harvested without harm. Hand-combed, untreated with chemicals, and rich in natural lanolin, these fibres offer more than comfort — they offer conscience. Our rugs made from these noble materials are naturally insulating, breathable, and crafted to endure.
Our Carbon-Conscious CraftsmanshipTrue sustainability is measured not just in materials, but in method. Our production philosophy is guided by energy efficiency, water consciousness, and low-impact design at every stage.
We operate solar-powered dye houses, employ water-saving techniques, and prioritize the use of natural mordants over synthetic chemicals. Our packaging is entirely plastic-free — from recycled kraft wraps to reusable cloth covers — and every rug is made to order, eliminating overproduction and waste. We are actively working toward measurable carbon tracking and aim to be a low-emission rug house by 2026.
Setting the Standard in Conscious Luxury To us, sustainability is not a checkbox. It is the future of premium craftsmanship. Our rugs are not mass-produced or trend-led. They are heirloom-grade objects designed for permanence, crafted with reverence for their makers and the world they’re made in.
Each piece is handmade using heritage techniques, available in bespoke sizes and shapes, and constructed from fully traceable, honest materials. This is design with integrity — where beauty, origin, and intention align.
Why Sustainable Rugs Matter Now More Than EverDesigners, architects, and homeowners across the globe are choosing sustainable rugs not only for their ethical appeal but for their inherent value. Handmade rugs from eco-conscious materials:
Last longer
Retain beauty over time
Improve indoor air quality
Provide emotional connection through storytelling
These are not just aesthetic decisions — they are investments in the planet and in legacy.
The Kover Co. — For a World That Thinks AheadWhether you're a global buyer sourcing for a boutique showroom, a design-forward homeowner, or a hospitality brand aligning luxury with values, we offer more than rugs. We offer partnership — rooted in principle, built on trust.
At The Kover Co., every thread matters. Let’s weave a future where sustainability and sophistication walk hand in hand.
Introducing Flora — a collection of handwoven rugs crafted from recycled PET yarn, spun from plastic bottles and reimagined into elegant, enduring design. Sustainability, elevated.
