THe knots of time
Made by GENERATIONS
loved for generations
SINCE
1927
FROM legacy to kover
LEGACY, since 1927
THE MODERN HEIRLOOM
In the carpet city of Bhadohi, Shah Mohammad laid the foundation of a family-run business Raheem & Son. As the company grew, so did its name. RASHMO, a mark formed from Raheem & Son Shah Mohammad, became the signature of a new standard in handmade rugs. What began as one man’s quiet pursuit of craftsmanship soon carried the weight of legacy.
Nearly a century later, The Kover Co steps forward not to replace the past, but to reinterpret it. We draw from the same hands, the same looms, the same quiet patience. But our lens is contemporary. Minimal lines. Honest materials. Each rug is still made by hand. Today, each one carries heritage refined for the rhythm of modern living.
Fragments of
time
1927
In 1927, Raheem & Son (RASHMO) was established in Bhadohi marking the rise of one of the earliest Indian-owned carpet export houses. At a time when the trade was still shaped by colonial firms, Raheem & Son stood apart: a homegrown name, quietly laying the groundwork for what would become a generational craft legacy
In 1939, we embarked on the business, expanding across continents and rising among Bhadohi’s leading exporters. Amid British and colonial dominance, our family owned business quietly marked Indian soil with excellence and craftsmanship, putting Indian artistry on the world map, one knot at a time.
1939
1969
In 1969, we introduced tufted weaving to the Indian industry sparked by our American friend Nath K. Milgrim, who brought the first tufting gun into the workshop. It opened up new creative ground. That same year, flat-weaving techniques were also adopted, expanding the craft into a broader, more versatile form of expression.
1978
Our forefathers played a defining role in shaping the Indian carpet industry as founding members of the All India Carpet Trade Fair Committee in Varanasi. Their efforts to secure government support led to the formation of the Carpet Export Promotion Council in 1982—a milestone that brought global recognition and structure to the trade. Their vision not only organized the industry but also placed Indian craftsmanship on the world stage, inspiring generations that followed.
1980
The RASHMO Group helped establish the Child Welfare Eradication Society (CLEWS), beginning with Titus Primary School, to champion education and community growth. Over the years, in collaboration with leading rug brands, we have quietly extended support to NPO-run schools, reflecting our enduring commitment to meaningful impact.
1987
“Gerard, Ab, Loek, Sien, Margo & Theo were warmly welcomed on their visit. It was more than a meeting. It celebrated trust, shared vision, and the relationships we have nurtured across borders. Each conversation reflected a journey rooted in respect, craftsmanship, and genuine understanding. Visits like these reminded us that our work is not just about business. It is about building enduring bonds that linger beyond the walls of a showroom.”
1990
At CLEWS Primary School in Swarajyapuri, established under the Child Labour Eradication & Welfare Society, the focus shifted from looms to learning. With the unwavering support of Kover’s extensive global circle of patrons, this initiative was brought to life exclusively by Kover and HALI Australia, represented by Ian Swart, one of our oldest and most trusted clients. Together, they transformed the school into a beacon of progress, where childhood was reclaimed and futures were rewoven with hope, dignity, and opportunity.
1995
Endorsed by the best the legendary Brian Lara himself who witnessed the craftsmanship and artistry behind our rugs up close. A true moment of pride, having a global icon appreciate the heritage and handwoven excellence that defines The Kover Co.
1997
Photos from villages like Khamaria and Mirzapur capture authentic moments of dyeing wool, washing rugs, and engaging with local artisans. We ensured our customers experienced the craft at its source, meeting the hands and hearts behind each creation, witnessing the skill, care, and heritage that make every piece exceptional.
2000
Introducing Primavera, a quiet revolution in the world of handmade rugs. At the time, we achieved an extraordinary level of color gradation and tonal harmony on the loom, something that redefined what was thought possible. The collection soon found admirers across the globe, and in the years that followed, many drew inspiration from its language of color and form, a subtle reminder of how Primavera set a new benchmark in loom knotted design.
2010
As markets evolved and design sensibilities shifted, the firm remained a quiet force—upholding excellence through generational knowledge, artisan relationships, and an unbroken commitment to integrity. While others adapted to trends, the legacy held its line, becoming rarer and more revered.
2025
Now in its fifth generation, the firm steps confidently into a new era. Kover isn’t just a brand it’s a standard. A culmination of a century’s worth of knots, relationships, and reputation reimagined for the world ahead.
hall of memories
